Somersby wanted to organize a truly memorable party. That would be able to reveal all the irreverence and originality of the brand. That would be very well attended. That would mark the beginning of summer and the end of the day.
The brand challenged its fans on social networks to choose what they would most like to see at a party. Trained elephants, Mexican mariachi bands, fire-eaters, famous DJs. Everything was possible because it stemmed from the imagination of the followers. The ones with the most votes won and it was an epic party.
A party that lives on in the imagination and memory of everyone who was there. That is still remembered, talked about, commented on and shared.
A party that lives on in the imagination and memory of everyone who was there. That is still remembered, talked about, commented on and shared.